60% of World Consumers Only Buy Products and Services in Their Native Language

The Internet is changing the world and e-business is opening markets worldwide. Web-based technologies have dramatically changed business. Today, websites are more than a major marketing and branding tool; they provide new opportunities to sell to customers and communicate with business partners globally. But as companies develop their global business strategy, they must take localization into account to maximize international revenues, and strengthen customer relationships worldwide.

Website translation and localization are the most cost-effective methods available today to increase the reach and scope of international marketing efforts. While it is true that English is one of the most prevalent second languages, and people in many lands read and understand English, cultural differences and subtle linguistic nuances often lead to misunderstandings that interfere with a company’s message. For any sort of product or service, 60% of consumers refuse to buy anything not in their own language.

To help companies take advantage of today’s global marketplace, GLS brings together a 10,000-strong network of professional in-country linguists and culture experts, along with in-house localization engineers, marketing experts, publishers, testers and project managers to help our clients localize their websites in over 100 languages. We help businesses reach global markets quickly and competitively.

How Do We Localize Your Website?

In order to localize a website, we need to extract the existing source content. There are several methods to do this:

1) We can work with text, Excel, Word or RTF documents that contain a company’s website content with all encoding or markup language removed,

2) We can use an URL to download the site and work directly with the sources files (.asp, .htm, .php, .xml, java and many more),

3) Our team can access a client’s CMS so we can translate the topic-based text within the system.